This is a great marketing idea that is dead cheap and an effective way to get even more great customers.
How it works
When you’ve finished cleaning someone’s carpets and you’ve done a good job ask the customer if you can post a letter through their neighbours doors. Show them what you will be putting through the door and get their authorisation. It’s important that the customer agrees to this as you may need them for a recommendation if the neighbour asks.
What to send
Write a letter on your PC that explains to the neighbour that you’ve just cleaned their neighbours carpets and introduce yourself to them. We have a letter that simply explains the benefits of having carpets cleaned and why they can trust us to provide a great service. We invite them to ask the neighbour what they thought of us which is great as the neighbour is getting a recommendation first hand.
Print a load of these and keep them in your vehicle ready to give 10-15 out after each job. As the letter can be a little large to keep we also attach a business card to the letter so they have something a bit smaller which they can keep with our contact details on them.
This is a good way to make your carpet cleaning company more aware in your town and is a great way to show the customer you have confidence in your work as you’re inviting them to seek out your previous work.
I have a copy of this letter saved so if you’d like a copy leave a comment below and i’ll get one sent.
